Reece Bathrooms has launched a campaign off the back of the latest season of The Block, incorporating a bathroom planning tool via Trout Creative Thinking.
The ad:
Taking advantage of the mammoth 2022 season of The Block, Reece Bathrooms has embarked on a major campaign to launch its innovative Imagin3D digital bathroom visualization tool for home owners. Both the tool and the creative are led by Trout Creative Thinking, with support to bring the campaign to life from production company Sherpa.
A collaborative effort between Trout Creative Thinking and Reece Bathrooms, Imagin3D offers renovators the ability to create and plan their dream bathroom for free using real products, materials, surfaces and colors. Visualizing what a bathroom will look like gives renovators confidence in their choices, before committing to products or booking trades, and helps avoid costly style mistakes.
The launch campaign includes a TVC, in-store presence and digital marketing overseen by Trout, as well as integration into this season of Nine’s The Block where contestants use the tool to plan their bathrooms.
Software company Thoughtworks assisted in the development of the digital platform and the functionality of the tool is illustrated in the TVC using dynamic VFX created by Soma.
Imagin3D is already proving valuable to home renovators embarking on their bathroom journey; with one in five visitors to the Imagin3D website signing up to use the tool.
Imagin3D is available through the Reece Bathrooms website and is used in Reece Bathrooms showrooms nationwide.
Trout Creative Director Anthony Bologna says: “As Australia’s only living brand agency, Trout is dedicated to servicing brands across the homemaker, renovation, building and construction sectors, to shape how we live and work”.
“Launching Imagin3D in the 25th year of our partnership with Reece is a huge success and Sherpa was the perfect partner to bring it to life. The creative collaboration between agency teams, clients and suppliers really opens the doors for companies engage customers by creating better brand experiences.”
Sherpa Producer Elizabeth Malcher says, “It was a pleasure working with the Trout and Reece teams on our third collaborative campaign this year. We were able to take a deep dive into the creative output and get to the heart of their message”.
Credits: Client: Reece Bathrooms Client Lead: Kelly Huglin Creative Agency: Trout Creative Thinking Creative Director: Anthony Bologna Senior Account Manager: Genamay Bennett Burkhardt Lead Editor: Kyle Tickell Lead Digital Designer: Henrik Pagh Motion Designer (Identity): Martin Pribble Digital Performance Manager: James Pearce Hayley Griffiths Digital Product Development Help: Thoughtworks Production Company: Sherpa Executive Producer: Nat TaylorProducer: Elizabeth Malcher / George RubanovDirector: Jesse RichardsDOP: Michael LincolnSound: Final SoundEditing: Puffin PostVFX: Soma
Source: Trout Creative