Amazon has quietly launched Prime Gaming, its subscription service that offers access to a range of titles, to its members in India weeks after it began testing the service in the South Asian market.
The game service, which is free for Amazon Prime and Video subscribers, gives users access to a variety of mobile, PC and Mac games as well as in-game loot at no additional cost. Every month, the e-commerce group adds a number of new titles to the service.
At the time of writing, some of the free games and their loot boxes available for users in India include League of Legends, DeathLoop, Quake, COD Season 1, EA Madden 23, FIFA 23, Apex Legends, Destiny 2 and Brothers: A. A Tale of Two Sons.
Home page of Prime Gaming in India. (Image: TechCrunch)
Prime Gaming makes Amazon Prime membership, which costs just $18 a year in India, even more attractive to a certain demographic in the South Asian market. It can also have a “fascinating long-term impact” for the PC gaming ecosystem in India, said Rishi Alwani, industry analyst and longtime communications manager at SuperGaming.
“It would expose Indian PC gamers with Prime subscriptions to a variety of content they wouldn’t necessarily have gravitated towards. Generally, the Indian PC gaming space is driven by value infused by big-budget ‘safe’ AAA fare like GTA 5 or free-to-play shooters like Valorant. Prime Gaming offers a diverse and curated selection of genres and titles that many might not have even considered picking up and playing otherwise, such as Brothers: A Tale of Two Sons,” he tell TechCrunch at TechCrunch. a text
“Throw in in-game content for popular titles like Modern Warfare 2 and Apex Legends and it’s pretty obvious that Amazon India is at this stage where it’s looking to games to maintain its growing Prime subscriber base.”
Amazon did not immediately respond to a request for comment.